Consumer Brand Strategy & Market Launch Advisor
CLEAN EARTH PROJECT
Project Overview
Clean Earth Project is a sustainable home care brand that offers environmentally responsible alternatives for everyday household cleaning.
The project involved building the brand from concept to market, including brand strategy, product development, and go-to-market execution
Scope of Work
Led brand identity development, product and packaging artwork, and overall visual direction. Developed the launch plan, designed product catalogues and merchandise, built the website and e-commerce store, and created a structured content calendar with supporting design assets.
Impact and Outcomes
Achieved early business growth through the launch of eco-friendly cleaning products and the development of digital sales channels.
The venture was also selected to join the ClimAccelerate Program and considered to be one of the fastest-growing social enterprise incubation cohort, supporting the brand’s development as a sustainability-driven business.
Brand & Product Development
Developed the brand identity, visual system, and overall creative direction. Led product and packaging artwork development and ensured alignment between brand positioning and product presentation.
Marketing & Digital Assets
Designed product catalogues, marketing materials, and merchandise. Built the website and e-commerce store, and created a structured content calendar with supporting visual assets for digital platforms.
Launch & Business Development
