Consumer Brand Strategy & Market Launch Advisor
GLANBIA PERFORMANCE NUTRITION
Project Overview
Glanbia is a global nutrition company with regional marketing operations for Asia headquartered in Singapore. The project involved managing social media for the Philippine market by localizing regional campaigns and adapting creative assets to ensure relevance for local audiences while maintaining global brand consistency.
Scope of Work
Developed social media layouts and visual assets based on brand guidelines. Localized monthly campaigns from regional headquarters, adapted messaging for the Philippine audience, and managed content planning and scheduling across digital platforms.
Impact & Outcomes
Maintained consistent brand presence while improving local relevance of global campaigns. Supported marketing initiatives by ensuring timely campaign rollouts and cohesive communication across social media channels.
Social Media Management &
Campaign Localization
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Developed social media layouts and visual content aligned with brand guidelines
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Localized monthly marketing campaigns from regional headquarters
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Adapted campaign messaging and visuals for the Philippine audience
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Planned and scheduled social media content across digital platforms
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Ensured consistent brand presentation across all social media posts
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