Consumer Brand Strategy & Market Launch Advisor
NURTUREPRO™
NurturePRO is a pet nutrition brand based in Singapore, focused on natural and holistic food products designed to support the health and well-being of pets.
The role involved managing digital content and brand communication to strengthen the company’s online presence and support marketing initiatives.
Scope of Work
Managed the brand’s digital content across social media platforms. Developed content calendars, created visual and written content for campaigns, and ensured consistent brand messaging aligned with product marketing.
Impact & Outcomes
Improved the brand’s digital presence through consistent and structured content management. Supported marketing campaigns by aligning educational and product-focused content with the brand’s positioning in holistic pet nutrition.
Content Strategy & Digital Platform Management
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Developed monthly content calendars aligned with marketing campaigns
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Created visual and written content for social media platforms
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Managed brand messaging and ensured consistency across digital channels
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Identified and engaged relevant influencers to support brand campaigns and managed influencer communication and campaign execution
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Developed and implemented email lead generation campaign and managed lead capture and campaign performance tracking
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Scheduled and published content across social media platforms
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Monitored engagement and optimized content based on campaign performance
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