Consumer Brand Strategy & Market Launch Advisor
LOVEABOWL PETS
loveabowl pets is a Singapore-based premium pet nutrition brand offering natural, seafood-based meals designed to support pet health and wellness. The project focused on strengthening the brand’s digital communication and social media presence through structured content planning and coordinated campaign execution.
Scope of Work
Led the coordination of digital content production by working closely with the regional brand manager, trade marketing team, layout artist, and copywriter. Orchestrated the monthly and daily social media content calendar, ensuring brand consistency and alignment with campaign priorities. Managed the development of visual and written assets used across social media channels.
Impact & Outcomes
Supported the brand during its launch phase by coordinating structured social media campaigns designed to build early market awareness. Implemented a consistent content calendar to introduce the brand, communicate product benefits, and strengthen visibility across digital channels. The campaign helped establish initial brand presence and support early customer engagement in the market.
Social Media Content
Management &
Campaign Coordination
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Developed monthly content calendars aligned with marketing campaigns
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Coordinated with the regional brand manager on campaign direction and brand messaging
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Collaborated with the trade marketing team on promotional content priorities
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Managed layout artist and copywriter for visual and written asset production
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Orchestrated monthly and daily social media content calendar
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Supervised posting schedule and brand consistency across digital platforms
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